About Us

Founded in 1968, Willie’s specialty children’s clothing store has become a Jacksonville tradition. Willie’s offers the finest selection of children’s clothing, dancewear, accessories, and baby gifts. Standing the test of time, owner Amy Hyde (Willie’s daughter) caters to her second generation of customers. Willie’s carries classically designed clothing as well as all the current fashion trends for girls and boys newborn through size 16. Fine fabrics, sophisticated styles, and classic lines are the key elements of the collection of dresses available at Willie’s. We pride ourselves in helping you find the perfect dress or outfit for any special occasion including weddings, parties, and family portraits. Treat yourself to a personal shopping experience at Willie’s.

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